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Cable systems were created to provide


A) additional channels in large, metropolitan areas.
B) access to television shows in rural areas.
C) on-demand movies.
D) channels other networks refused to carry.

E) All of the above
F) B) and C)

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Match each concept/entity on the left with its best explanation or impact from the right column. -Suspension of disbelief


A) Broke up a perceived media monopoly
B) Expanded broadcast licensing
C) Fueled by cable, the Internet, and VOD
D) Would have restricted docu-ganda
E) Movie distribution strategy
F) Enhances the impact of movie-viewing
G) Point of view of Newton Minnow
H) Creates serious concern among advertisers
I) Originated by Paramount
J) Point of view in Michael Moore's films

K) C) and H)
L) D) and J)

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The mindsets of executives in early television and motion pictures were so similar that an eventual melding of the industries was inevitable.

A) True
B) False

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Discuss the textbook's assertion that the three different television delivery systems - terrestrial or over-the-air, cable, and satellite-direct - can each be considered a separate industry. Explain why the author said this and why you agree or disagree him.

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The textbook's assertion that the three ...

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Once the Fox Television Network had been established, the major television networks were referred to as the __________.

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In 2006, Disney offered $7.4 billion to acquire


A) Universal.
B) Pixar.
C) Columbia.
D) Warner Brothers.

E) All of the above
F) A) and D)

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Match each media outlet or product on the left with its best description from the right column. -Universal


A) First feature film with sound
B) Example of movie-television synergy
C) Joint project of five studios
D) Satellite programming for cable television operators
E) Part of the Comcast conglomerate
F) Applied movie production techniques to TV
G) First feature film in color
H) Leading satcom operator
I) Bought Dreamworks from Spielberg and his partners
J) Initially funded by profits from superstation WTBS

K) E) and F)
L) C) and G)

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Founded in 1912, __________ which is the oldest of the major movie studios has been part of the Viacom media empire for almost 20 years.

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Which media mogul launched Fox as a new television network in 1986?


A) Ted Turner
B) Michael Eisner
C) Steve Jobs
D) Rupert Murdoch

E) B) and D)
F) B) and C)

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Congress set up the Corporation for Public Broadcasting to develop a national system of noncommercial broadcasting.

A) True
B) False

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The system where Hollywood studios made actors into celebrities with the purpose of increasing movie audiences was called


A) the star system.
B) the studio system .
C) block booking.
D) vertical integration.

E) A) and D)
F) B) and C)

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The pioneer of animated films was


A) Al Jolson.
B) Walt Disney.
C) Frank Capra.
D) Adolph Zuker.

E) A) and D)
F) All of the above

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Historically, television consolidated audiences from other media into a truly mass audience, but now its audience is __________ as new options for receiving motion media continue to arise.

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Television's economic infrastructure is fracturing because advertisers now have so many other options available for making visual and motion-based appeals to consumers.

A) True
B) False

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The infrastructure of U.S. television as it developed was a __________ system.

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Narrative film is another term for documentary.

A) True
B) False

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Which Hollywood studio was started by David Geffen, Jeff Katzenberg, and Steven Spielberg?


A) New Line
B) Pixar
C) Dreamworks
D) United Artists

E) None of the above
F) C) and D)

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The first television programming that was sent to local cable systems via satellite was __________.

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__________ is the largest satcom operator.

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Which of the following is NOT one of the ways movie theaters responded after their audiences declined because of television?


A) smaller theaters
B) cinemascope
C) increased popcorn prices
D) decreased salaries for top movie stars

E) None of the above
F) All of the above

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