Question 1

Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Generally, a local distributor is required. What are some of the guidelines that should be considered in selecting a distributor in order to avoid any problems?

Accepted Answer

Care should be taken in selecting distri...

Question 2

Hypermarkets are a hybrid retailing format combining the discounter, supermarket, and warehouse club approaches under a single roof.

Accepted Answer

A) True 
 B)False

Question 3

Saks Fifth Avenue has ________ stores in the Middle East.

Accepted Answer

A)  licensed
B)  organic
C)  franchise
D)  joint venture
E)  own-label focusF) None of the above
G) B) and E)

Question 4

The retail environment in developing countries presents challenges for marketing nonperishable items. In Mexico, Proctor & Gamble, Unilever, Colgate-Palmolive, and other global consumer product companies use ________ for their products.

Accepted Answer

A)  door-to-door selling
B)  buy-in-bulk selling
C)  mom-and-pop stores
D)  franchised stores
E)  manufacturer-owned storesF) B) and C)
G) A) and E)

Question 5

Due to political upheaval in the Middle East, in spring 2011, Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa.

Accepted Answer

A) True 
 B)False

Question 6

By definition, ________ feature a narrow but deep merchandise mix and high levels of service.

Accepted Answer

A)  department stores
B)  specialty retailers
C)  supermarkets
D)  convenience stores
E)  discount storesF) A) and C)
G) A) and B)

Question 7

Kodak adopted a direct involvement approach in Japan by utilizing independent agents, distributors, and retailers.

Accepted Answer

A) True 
 B)False

Question 8

What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?

Accepted Answer

A)  Deliver the bread frozen.
B)  Package the bread in plastic bags.
C)  Convert to a paperless office to cut red tape.
D)  Deliver the bread sliced rather than in whole loaf form.
E)  Use paper packaging for bread.F) A) and E)
G) C) and D)

Question 9

Which country has the biggest market for Tupperware?

Accepted Answer

A)  Romania
B)  Indonesia
C)  China
D)  Russia
E)  IndiaF) C) and E)
G) C) and D)

Question 10

Retailers may have a difficult time crossing borders if they fail to appreciate similarities in retailing environments, and consumer behavior and preferences.

Accepted Answer

A) True 
 B)False

Question 11

Walmart pulled out of Germany; Best Buy closed several stores in China. These examples illustrate that it is not possible to export a retail business model that has proven successful in the domestic market.

Accepted Answer

A) True 
 B)False

Question 12

Channel strategy involves an analysis of each shipping mode to determine which mode, or combination of modes, will be both effective and efficient in a given situation.

Accepted Answer

A) True 
 B)False

Question 13

Legislatures in India are suspicious about Walmart's motives in going to India, since they fear the foreigners will raise prices after they have driven small operators out of business.

Accepted Answer

A) True 
 B)False

Question 14

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire"; in other words, it is the ability to create:

Accepted Answer

A)  place utility.
B)  time utility.
C)  form utility.
D)  information utility.
E)  all of the aboveF) A) and E)
G) All of the above

Question 15

It is advisable to treat local distributors as temporary market-entry vehicles.

Accepted Answer

A) True 
 B)False

Question 16

In 2012, a scandal broke out after horse DNA was found in frozen beef burgers sold in supermarkets in Ireland. What are the factors and impact of this scandal on consumer's food selection patterns and health consequences?

Accepted Answer

The main reason for this scandal was the...

Question 17

When a company uses intermodal or multimodal transportation, it is:

Accepted Answer

A)  using multiple channels.
B)  using land and water shipping.
C)  shipping via more than one railroad line.
D)  using the services of both UPS and FedEx.
E)  using different size containers for shipment.F) A) and C)
G) All of the above

Question 18

The scandal about finding horse DNA in frozen beef burgers sold in supermarkets in Ireland became a big issue. However, the fact remains that 60,000 tons of horse meat were sold in Europe in 2012. Other facts about horse meat include all of the following except:

Accepted Answer

A)  in Europe, horse meat is available from a variety of suppliers.
B)  it is legal to produce horse meat in the United States.
C)  horses are shipped from the United States to Mexico and Canada for slaughter.
D)  Italy imports 50 million pounds of horse meat annually from Ireland.
E)  horse meat is lean and high in iron and other nutrients.F) B) and C)
G) C) and D)

Question 19

E-bay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to other individuals.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following correctly characterizes the retailing strategy of Benetton, IKEA, and Gap?

Accepted Answer

A)  few product categories, own-label focus
B)  few product categories, manufacturer brand focus
C)  many product categories, own-label focus
D)  many product categories, manufacturer brand focus
E)  none of the aboveF) D) and E)
G) C) and E)

Exam 12: Global Marketing Channels and Physical Distribution

When a company uses intermodal or multimodal transportation, it is:

Correct AnswerverifiedShow Answer

Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Generally, a local distributor is required. What are some of the guidelines that should be considered in selecting a distributor in order to avoid any problems?

Correct AnswerverifiedCare should be taken in selecting distri...View AnswerShow Answer

Hypermarkets are a hybrid retailing format combining the discounter, supermarket, and warehouse club approaches under a single roof.

Correct AnswerverifiedShow Answer

Legislatures in India are suspicious about Walmart's motives in going to India, since they fear the foreigners will raise prices after they have driven small operators out of business.

Correct AnswerverifiedShow Answer

Which country has the biggest market for Tupperware?

Correct AnswerverifiedShow Answer

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire"; in other words, it is the ability to create:

Correct AnswerverifiedShow Answer

Which of the following correctly characterizes the retailing strategy of Benetton, IKEA, and Gap?

Correct AnswerverifiedShow Answer

The scandal about finding horse DNA in frozen beef burgers sold in supermarkets in Ireland became a big issue. However, the fact remains that 60,000 tons of horse meat were sold in Europe in 2012. Other facts about horse meat include all of the following except:

Correct AnswerverifiedShow Answer

By definition, ________ feature a narrow but deep merchandise mix and high levels of service.

Correct AnswerverifiedShow Answer

In 2012, a scandal broke out after horse DNA was found in frozen beef burgers sold in supermarkets in Ireland. What are the factors and impact of this scandal on consumer's food selection patterns and health consequences?

Correct AnswerverifiedThe main reason for this scandal was the...View AnswerShow Answer

Walmart pulled out of Germany; Best Buy closed several stores in China. These examples illustrate that it is not possible to export a retail business model that has proven successful in the domestic market.

Correct AnswerverifiedShow Answer

Retailers may have a difficult time crossing borders if they fail to appreciate similarities in retailing environments, and consumer behavior and preferences.

Correct AnswerverifiedShow Answer

The retail environment in developing countries presents challenges for marketing nonperishable items. In Mexico, Proctor & Gamble, Unilever, Colgate-Palmolive, and other global consumer product companies use ________ for their products.

Correct AnswerverifiedShow Answer

What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?

Correct AnswerverifiedShow Answer

Due to political upheaval in the Middle East, in spring 2011, Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa.

Correct AnswerverifiedShow Answer

It is advisable to treat local distributors as temporary market-entry vehicles.

Correct AnswerverifiedShow Answer

Saks Fifth Avenue has ________ stores in the Middle East.

Correct AnswerverifiedShow Answer

Channel strategy involves an analysis of each shipping mode to determine which mode, or combination of modes, will be both effective and efficient in a given situation.

Correct AnswerverifiedShow Answer

E-bay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to other individuals.

Correct AnswerverifiedShow Answer

Kodak adopted a direct involvement approach in Japan by utilizing independent agents, distributors, and retailers.

Correct AnswerverifiedShow Answer

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Care should be taken in selecting distri...
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The main reason for this scandal was the...
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